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New Peter Rabbit Film Incorrectly Depicts Food Allergy

Peter Rabbit filmmakers and the studio behind it are apologising for insensitively depicting a character's allergy in the film that has prompted backlash online.

Sony Pictures says in a statement the film "should not have made light" of a character being allergic to blackberries "even in a cartoonish" way.

In Peter Rabbit which was released this weekend, the character of Mr McGregor is allergic to blackberries. The rabbits fling the fruit at him in a scene and he is forced to use an EpiPen.

The charity group Kids with Food Allergies posted a warning about the scene on its Facebook page Friday prompting some on Twitter to start using the hashtag #boycottpeterrabbit.

The studio and filmmakers say they regret not being more aware and sensitive to the issue.

AAP

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