Taylor Swift Is Launching Her Own Streaming Service
Taylor Swift has had a long history with streaming services. In 2014 she pulled her entire music catalog from Spotify and wrote in an open letter for the Wall Street Journal about the way streaming services rip off artists. "It's my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album's price point is."
To this day, Taylor is still absent from Spotify.
When Apple Music launched in April 2015, they had a three-month trial period where their artists would not receive royalties for being on the streaming service. This did NOT sit well with Taylor, who pretty much went to war with the technology giant. "This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs."
To Apple, Love Taylor http://t.co/GN9jiRkqlj— Taylor Swift (@taylorswift13) June 21, 2015
(FYI Taylor won, and Apple ended up paying their artists for the three-month trial.)
But it seems Miss Swift is still not satisfied with the music streaming services available, so she's decided to make her own.
TMZ is reporting that Taylor has taken matters into her own hands and plans to launch her own product, called "Swifties." Apparently, Taylor has already filed trademark documents for a website "featuring non-downloadable multi-media content in the nature of audio recordings."
There are also claims that Taylor's looking to launch a line of music products including guitars, picks, guitar straps and drumsticks, while another report reckons she is planning on organising education camps and self-guided online courses.
No word yet from Taylor's reps, but we gotta admit, we'd LOVE to learn how to play guitar from Taylor herself. Wouldn't you?