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Barbie's Boyfriend Ken Is Now A Total Hipster

Barbie has always been ahead of the pack, but now, finally, the team at Mattel have turned their attention to her boyfriend.

Or is it boyfriends?

Ken, 56, is no longer just a cookie-cutter blonde surfer-looking himbo straight out of the country club.

He now looks like he brews craft beer and likes to get around on a fixie.

Ken has been re-imagined into something more ‘next gen’. Like 15 times over. Now, he has seven skin tones, nine hairstyles and three body types.


"We are redefining what a Barbie or Ken doll looks like to this generation,” Lisa McKnight, senior vice president and general manager for Barbie, said.

The move follows the 2016 introduction of three new bodies for Barbie - petite, tall and curvy - which Mattel said reflected a changing world.

Meet the New Crew! Aren’t my friends the most fabulous? 💥 #TheDollEvolves #barbie #barbiestyle

A post shared by Barbie® (@barbiestyle) on

In April, Mattel admitted Barbie sales had slumped by 13 percent in the first quarter of 2017.

TBH, I’m waiting for the full-sleeve-bearded-cold-brew-coffee Ken.

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