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Coles Moves Baby Formula Behind The Counter

Tins of baby formula at Coles will now be treated similarly to that of cigarettes, razors and SIM cards: kept behind service desks.

It comes after reports that baby formula were being bought in bulk from Australian supermarkets (at around $25-$30) and on-sold in China for a profit at $100 per kilo.

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Aussie mums have been venting on social media about not being able to get the brands their babies need because they're always sold out.

Woolworths won't be joining Coles, saying it's not a part of their policy to have baby formula behind their shelves or locked away.

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"Baby formula remains available on the shelf for customers in Woolworths stores," a spokesman said. "We're continuing to work with our suppliers to increase the supply of these essential family items."

Both Coles and Woolworths have continue to have a two-tin limit.

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