One Of The World's Biggest Brands May Call It A Day
Consumer habit analysers Engagement Labs have reported that people are no longer drinking Diet Coke.
Over the last few years, low calorie sodas have received a heap of negative press. This is mainly due to the reports around artificial sweeteners, links between zero-calorie fizzy drinks and obesity.
“Why regular soda is gaining momentum is hard to say for sure, especially given the 2015-2020 dietary guidelines released earlier this year,” Alexandra Miller, RDN, LDN, and corporate dietician at Medifast, told The Feast.
The guidelines recommend limiting calories from added sugars to no more than 10 percent each day. Which equals roughly 12 teaspoons of sugar for a 2000 calorie diet.
"One 16-ounce bottle of cola has 52 grams of added sugar; that's 13 teaspoons of sugar."
But there's not need to rush to the shops to stock buy Diet Coke just yet!
The soft drink giant haven't made any big announcements yet, but as the sales continue to decline, we're expecting to hear about the fate of the ‘chemical cocktail’ soon.