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Coles Rolls Out 'Quiet Hour' For Shoppers With Autism

Coles have officially instated a weekly 'quiet hour' in some of their stores to help those with autism while grocery shopping.

Every Tuesday between 10.30am and 11.30am, the stores will dim the lighting by 50 percent, switch off their radio and dull the beeps and boops from registers.

Announcements over the PA will only be made in emergencies and the trolley collection will not be made during the hour.

The initiative hopes to help those who are sensitive to heightened sensory environments.

The move comes after extensive trials in Victoria, which were all well received. 

"People on the autism spectrum often have difficulty processing sensory information and can find sounds, light, smell, touch and taste overwhelming," Aspect's Linzi Coyle told Fairfax.

"Together with Coles, we're achieving a 'no-judgment' shopping space where people on the spectrum and their families can feel comfortable and welcome whilst grocery shopping."

Participating stores in WA include:




South Lake

Southern River


Margaret River 


Kalgoorlie (Hannans)


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