Domino’s Set To Make A BIG Change To Their Menu
When you think of Domino’s, no doubt you picture $5 pizzas, super-fast delivery and, let's be honest the ultimate footy night din-dins.
Well, that’s precisely what Domino’s wants to change.
No longer wanting to be known for just cheap pizza, Domino’s are planning a chance to make the business more lucrative, and that means changing their current business model.
This weekend, the pizza giant is set to launch a new range at a higher price point.
The 'Premium Range' pizza will be priced around the $14-$16 mark.
Despite the higher price point, Deutsche Bank analyst Michael Simotas previously said the pizza chain was looking at the possibility of reducing its portion sizes to "provide additional cost relief".
Domino's said their new campaign aimed to provide a "quality meal" for their customers and that the chain was 'more than just cheap $5 pizzas'.
"Our ongoing focus is to satisfy more customers, and ensure our franchisees are profitable and sustainable," the company said.
"There will be an investment by stores in new pans as part of the new menu introduction, later this year."
But the REALLY bad news?
The leaked menu shows that the margherita pizza is set to be removed from the new menu.