Avon Cosmetics To Stop Selling Products Across Australia
Popular beauty brand Avon has announced that they will be completely withdrawing from the Australian market by the end of 2018.
The company confirmed the news that they would be closing up shop in Australia and New Zealand in a statement, claiming that there was no longer profitable potential within these markets.
“As part of the company’s strategy to return Avon to long-term sustainable profitable growth, the focus will be on markets with the greatest potential for future growth, the focus will be on markets with the greatest potential for future growth to support its vision of becoming the world’s leading social beauty company.
“In line with this, after thorough deliberation on our performance, the direct selling conditions in the market, and potential for growth, we have considered all options for the business and it is with much sadness that we are announcing our decision to exit the Australia and New Zealand markets.”
Avon will be leaving 220 staff members and over 21,400 salespeople without jobs and angry representatives have not held back in expressing their frustration.
The president and managing director of Avon cosmetics, Sharon Plant, has said that the announcement was sad and disappointing for employees of the company.
“As a management team our commitment and focus over the coming days, weeks and months is to support our people and the wider Avon community who are impacted by this decision,” she said.
“I would like to thank all the employees, representatives and customers who have supported Avon in Australia and New Zealand over the years.”
Avon is the fifth-largest beauty brand in the world and the second-largest direct selling enterprise, having originally entered the Australian market in 1963.