Aldi Has Announced A Major Change
German discount supermarket Aldi is about to make its biggest change in Australia since it launched in 2001.
It is changing its logo.
It is the first time in 20 years that the supermarket giant has made any change to its branding.
The new logo, which has already been used for Aldi’s new Chinese website is expected to be phased in by the end of the year.
Former Aldi executive Paul Foley said, "The Aldi brand and its vision, mission and values gets updated every seven years in line with the changes in society habits, health knowledge and opportunity.
"Every 21 years [3 x 7 years] the logo is looked at to reflect those evolutions," said Mr Foley, who now works as a retail consultant in Austria.
"This logo change reflects the tech, modernity and cool that has been introduced to the Aldi brand in recent years."