A billionaire diamond trader has died during a procedure to enlarge his penis.

Ehud Arye Laniado, 65, died of a heart attack on the operating table at hospital in Paris.

His death was reportedly triggered when a substance was injected into his penis.

Laniado’s company, Omega Diamonds, confirmed his death:

“Farewell to a visionary businessman. It is with great sadness that we confirm that our founder Ehud Arye Laniado has passed away.”

A friend told local media that Laniado had always been focused on his appearance and that his nickname was ‘The Argentinian’.

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“That is what we used to call him… because he looked like a Tango dancer.”

He reportedly owned a $50-million penthouse in Monaco and had a penchant for celebrities and models.

 

96FM Perth