There are calls to rebrand vegetarian and vegan burgers and sausages to rebrand as they may be ‘misleading’.

As plant-based substitutes increasingly mimic the look, taste and mouth feel of real meats, the European Union is pushing for veggie burgers to rebrand as ‘veggie disks’ and vegetarian sausages named ‘veggie tubes’.

It’s not the first time the EU has gotten twitchy about plant-based stuff.

Three years ago, terms like ‘soya milk’ and ‘vegan cheese’ were banned in the EU after a court ruled ‘milk’ and ‘cheese’ couldn’t be used for non-dairy products.

Comedian Jon Pinder had a few more suggestions for Botica’s Bunch, such as the ‘cabbage slab’ or the ‘compressed garden circle’.

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