It was probably one of the most unique situations for a global company like KFC – having an iconic tagline that suddenly didn’t fit the current landscape.

A couple of months ago, COVID forced KFC to pump the brakes on “Finger Lickin’ Good” and we’re not sure when it may, or may not, return.

What is returning, howeverrrrrr, is a brand-spankin’ new season of Gruen, and while 2020 is the year everything stopped… advertising hasn’t.

Wil Anderson joined Botica’s Bunch to spill some of the new tactics and issues marketing are facing – like the impact of KFC dropping a 64-year-old slogan but why they were kinda ahead of the pandemic game to begin with…

Hit PLAY below to listen in…

Gruen kicks off tonight at 8.30pm on ABC 

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