Rosendorff Diamond Jewellers will kick off a $9 million liquidation sale on Friday after receivers were called in.

The iconic jeweller opened in 1963 and has been a household name in Perth ever since.

The liquidation sale will help shift more than 2000 items at the Hay Street mall store.

It’s reported that special orders, repairs and lay-bys will be completed and delivered, and while trade continues, gift cards and store credits will be honoured in full.

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