Just days after footage emerged of a baby formula buying frenzy went viral, another video has surfaced, this time, dozens of buyers simply help themselves from a supermarket stockroom.

It happened at Woolworths in Box Hill, in Melbourne’s east.

The video shows customers, some shielding their faces, as they grab boxes of baby formula before they hit supermarket shelves.

“Look at all these people… this should be something illegal, yeah?” says a man as he filmed buyers running towards the checkout.

Personal shoppers, known as ‘daigou’, are used to send products back to China, whether for profit or to supply family and friends.

One of the most coveted items supplied by daigou is baby formula. Brands such as A2, Bellamy’s and Aptamil are bought in Australia for about $25-$35 each and are resold onto Chinese customers for profits of up to $100 per tin, reported Yahoo7 News.

Last week, a video was posted to Reddit showing customers lining up “from one end of the supermarket to the other” a Woolworths checkout in Melbourne.


“I had no idea it was this bad,” a commenter had said, while another deadpanned: “I don’t think Woolworths and Coles honestly give a shit about the formula as long as it’s sold.”

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