PETA have copped an almighty backlash after they thought that dragging Australian conservation treasure Steve Irwin, on what would’ve been his 57th birthday, was a good idea. 

On Friday, Google gave The Crocodile Hunter the ‘doodle’ treatment to celebrate the conservationist’s birthday:

Irwin died in 2006 when a stingray barb pierced his heart while diving off Port Douglas in Queensland.

Thing is, the animal rights group thought it was a perfect opportunity to tweet to its million-plus followers that Irwin “was killed while harassing a ray” and that the Google doodle “sends a dangerous, fawning message.”

But they didn’t stop there.

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The internet wasted no time in responding… and it was brutal.

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