English department store John Lewis pride themselves on producing emotional Christmas adverts, and this years is easily their best yet.
The commercial shows the story of Elton John being given a piano as a young boy.
The story begins with Elton in the present day before working backwards highlighting the superstars various incarnations over the years, before ending with a young Elton received the special present of his grandmother’s piano.
Elton John has said: “The John Lewis Christmas campaign has so many warm memories for me and my family.”
“It’s been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother’s piano marks the moment when music came into my life.”
“The ad is absolutely fantastic and I’ve truly loved every minute of being a part of it.”