A Melbourne man has started a petition to rename one of Australia’s most beloved ice creams, the Golden Gaytime.

With concerns that the name is ‘offensive’ and ‘outdated’ to Australia’s LGBTQ+ community, Brian Mc started a Change.org petition at the start of the month.

At the time of publish, the petition had more than 900 signatures.

“Gay’s meaning primarily is related to sexuality.” Brian writes.

“As a Gay man I have needed to fight to be myself, overcoming many things in my life, I am a proud Gay man.

“As a part of the LGBTQIA+ community I believe my sexual identity is owned by me, not a brand and that the outdated meaning no longer applies.

“Isn’t it time for this double entendre to end?”


Brian has cited other products which have undergone similar changes, including Coon Cheese to Cheer Cheese, Chicos to Cheekies and even Mr Potato Head to the gender-neutral Potato Head.

“I do feel it’s time that the Golden Gaytime is called out for being outdated,” he added.

He contacted the makers of Golden Gaytime for comment, to which they said: “The origin of the ‘Gaytime’ name was related to having a joyous or happy time and was meant to capture the pleasure that comes with enjoying an ice cream.”

Brian responded that if the name was meant to relate to having a joyous or happy time, the product name should reflect that.

“…it’s time to remove Gay from its name.”

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