Just days after Woolworths sent shoppers into a frenzy with half-price frozen food… Coles has clapped back with a price slash of its own.

So it’s not all frozen food, but it’s the one that counts: frozen chips.

Coles have marked down bags of Birds Eye Deli Style chips and roast potatoes from $3.95…  to just 98c.

News of the savings ramped up this week as shoppers shared photos of the special (and their hauls) to various Facebook groups.

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It’s not exactly clear how many stores are taking part in the sale, but it was reported that Coles was making space for “an exciting new range of products.”

96FM Perth