The owners of Coon cheese have decided to “retire” it.

It comes in response to the global Black Lives Matter movement, which has seen companies, bands and even football teams change their names.

Multinational Canadian conglomerate Saputo, which owns Coon, said the company had “decided to retire the Coon brand name”.

In a letter to Aboriginal activist Dr. Stephen Hagan, they wrote: “We wanted to ensure we listened to all the concerns surrounding the Coon brand name, while also considering comments from consumers who cherish the brand and recognise the origin of its founder Edward William Coon, which they feel connected to.

“After thorough consideration, Saputo has decided to retire the Coon brand name. As part of this process of transformation, we commit to keep our stakeholders informed as we move forward.

“At this time, we are working to develop a new brand name that will honour the brand-affinity felt by our valued consumers while aligning with current attitudes and perspectives.”

“We believe we all share in the responsibility to eliminate racism in all its forms and we feel this is an important step we must take to uphold this commitment,” owners Saputo Dairy said in a statement.

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The cheese is named after Edward William Coon, who originally made the cheese.

Saputo took over Coon in 2015 as part of its deal to buy Lion Dairy and Drinks.