Woolworths has stripped the majority of fruits, vegetables and long-life products from the shelves of one of their stores in Sydney.

It took the items at its Neutral Bay store to make the point that many everyday foods they sell rely on pollination – which means also highlighting the significant role bees and insects play in our food supply.

Last year, over 15.6 million hectares of forest were destroyed by bushfires which significantly impacted the home to plants that provide nectar and pollen for bees.

Without that resource, Woolworths says popular fruits and vegetables like avocado, apples, cucumbers, pumpkins, rockmelons, watermelons, blueberries, zucchini, macadamias, kiwi fruit would become scarce.

It would also be the same story for staples such as coffee beans, muesli, cereal, almonds, fruit juices, fruit-based jams, canola oil, and sunflower seeds, which also rely on, or include, ingredients that require pollination.

“As the ‘Fresh Food People’, we’re passionate about providing millions of Australians access to the fresh food they love most,” Woolworths chief marketing officer Andrew Hicks said.

“What many people don’t realise is how much of our food supply relies directly on pollinating bees.”


“Our goal here is to start a conversation in Australian homes about what a supermarket without bees would look like and how their impact goes far beyond just fruit and vegetables.

“However, if we take small actions to support bees and pollination today, we can create a better tomorrow and prevent this from becoming a reality.”

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