Kmart Australia has been forced to remove a $6 children’s wedding dress costume from its shelves after being accused of “promoting child marriage”.
An Aussie mother Shannon Barbone started an online petition to have it banned and removed immediately.
“A child bride costume currently exists on Kmart shelves in children’s sizes,” the petition reads.
“Tell Kmart this is beyond inappropriate and offensive and that they have a social responsibility to pull this item off their shelves immediately.
“Please help me get this message to Kmart by signing this petition.”
She added, “Child marriage means child abuse and torture in its worst forms – paedophilia, child rape, child slavery, child sex trafficking.
“Kmart -Take this child bride costume off your shelves”
The dress, which includes a veil and sweetheart neckline, was subsequently removed from all of Kmart’s stores.
“Kmart Australia regrets the decision to range the bride costume (ages 4-6 years), it was not intended to cause offence and we sincerely apologise,” a spokesperson told Daily Mail Australia.