From onboard tattoo parlours to champagne on demand and a strict adults-only policy, Sir Richard Branson’s new cruising venture is unlike your average cruise ship.

Branson is promising to “disrupt” the cruise industry when his four-year-old venture, Virgin Voyages, dispatches its first ship, the adults-only Scarlet Lady, to the high seas next year.

The 110,000 gross tonne, Italian-built cruise ship will set off on her maiden voyage to the Caribbean from Miami in April 2020. Accommodating 2770 passengers (or ‘sailors’ as the company likes to call them), the ship is designed to look more like a sleek, luxurious yacht than a mega-cruise ship.


It features 1330 stylish cabins with mood lighting, 78 ‘Rock Star’ suites and four ‘Mega Star’ suites.

The “Shake For Champagne” service allows passengers to have some bubbles delivered to them with a literal shake of their smartphone. Oh, and don’t forget the tattoo parlour and vinyl record store on board!


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