A sexy new tourism campaign for South Australia encouraging Aussies to ‘go down south with your mouth’ is sending everyone into chaos, April Fools joke or not.

The video, posted on March 25, is honestly quite beautiful. It captures some of the best parts of the state, promoting the abundance of delicious food, our amazing beaches and coastlines, and picturesque wineries.

 

SA Tourism Commission jumped on Twitter on Wednesday, shirking responsibly (and being a wee bit judgey about it if you ask me).

In the tweet, they retweeted the campaign’s poster saying “Folks, it’s not us – not even sure we want to buy the t-shirt TBH.”

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The Bunch also had a laugh when they weighed-in on the ‘gonzo’ ad this morning…

The campaign was, however, posted by Taste Down South, which has a website, Facebook and Instagram.  The effort is next level.

On their website, they state ‘We yearn…for something other than a bland encounter’.

Their blog post titles include: ‘Kangaroo Island: Down South’s Rugged Little Adventure Patch’ and ‘Pick A Bone At The South Australian Museum.’

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They’re even selling merch including stickers, shirts, stubbie holders for a milk carton of Farmer’s Union.

 

 

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