In an epic social experiment, Robbie Williams sported his Carlton AFL guernsey to go incognito on the streets of London —  and it worked.

Lately he’s been on a mission to wear different outfits in public to see whether he still gets recognised by fans.

In his latest instalment, Blues supporter Robbie decided to dust off his guernsey and head out with his wife Ayda to see if anyone would spot him.

Robbie explained that he hoped once people saw his name on the back of the jersey that they would eventually recognise him.

The ‘Angels’ singer can be seen sitting on a bench while people pass him by, not realising that one of the world’s biggest musicians is sitting right there.

Someone commented what we were all thinking, “I would lose my mind if I saw Robbie Williams sitting on a public bench 😭😂”.

In the final video, Robbie looks chuffed after he finally gets stopped on the street by fans, saying to the camera “back in the game”.


The experiment came about after Williams was walking home from a lunch through London’s Hyde Park in an all-pink suit and diamanté sunglasses and no one recognised him.

“Absolutely nobody has recognised me or has bothered me, and I really need them to” he said in the video.

Fans were outraged that Robbie didn’t get noticed, with one commenting “Omg what is wrong with these people 😂”.

If you’re reading this Robbie, we wouldn’t be mad if you gave this social experiment a try Down Under…