We now have proof that the worst of social media has become completely normalised.

Kmart has released ‘vlogging’ playsets to their wooden toy collections.

The $13 set features a canvas bag, a wooden camera, a wooden selfie stick, ring light, phone and tripod.

‘Little ones will love to pretend taking pictures, photos and making video with this wooden vlogger set!’ the description reads.

Online, the feelings are mixed.

While some parents were amused and thought their kids would love playing ‘influencer’, others felt differently.

“The vlogger set is cringe,” one put it.


Another comment read: “that vlogger thing is just so sad…”

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