What began as an April Fools Day prank in 2023 has become a reality, thanks to overwhelming demand from customers eager to see two icons unite – Jatz and Tim Tam.
The sweet chocolatey Tim Tam and the salty bite of Jatz crackers? It makes perfect sense.
“We love a good April Fools prank and finding new ways to delight Aussie Tim Tam fans,” Rebecca Chan, Tim Tam’s marketing manager said. “But after the flood of requests, we knew we had to make Tim Tam inspired by Jatz a reality for everyone to enjoy.”
As Tim Tam celebrates its 60th anniversary, it’s a fitting tribute to the fans who have made it a cultural staple. While a Vegemite Tim Tam may not be on the horizon, with this collaboration, anything is possible.
Tim Tam inspired by Jatz will hit Coles’ shelves nationwide later this month.
