A dismayed shopper shared a picture of a some Cadbury Easter bunnies from their local Coles, expressing disbelief at the cost.

The display showed a bunch of 250g Cadbury Dairy Milk bunnies… and a $10 per bunny price tag.

Twitter users swiftly condemned the “outrageous” pricing, with one denouncing it as a sign of uncontrollable inflation. Another highlighted the startling price per kilogram, now amounting to $40. Some reminisced about the days when these treats were merely $1, empathising with families facing financial strain. Calls for more reasonable pricing emerged, suggesting that $10 should cover a box of bunnies rather than a single item.

In response to the backlash, a Cadbury spokesperson clarified that the price of the 250g bunny remains unchanged since the previous year. They said that variations in shape, size, and pricing across the Cadbury Dairy Milk range reflect different product experiences, reaffirming the consistency of the 250g bunny’s price at $10.