Forget charcuterie, the latest food trend taking over is the butter board… and it seems way fancier than just arranging some tubs of Meadow Lea, Lurpak and Nuttelex on a chopping board.

The concept went fricken off soon after TikTok creator Justine Doiron (@justine_snacks) posted a clip of a basic butter board which has now attracted more than 8 million views in just a week.

She splays swirls of softened butter on a board, topping it with salt, lemon zest, red onion, herbs and edible flowers, serving it with fresh-cut warm bread.

@justine_snacksI like this one idk I’m in a silly goofy butter mood♬ original sound – speed songs

Foodies have since wasted no time is creating their own butter boards, including a chef who has already started to notice people asking for them…

@executivechefchuck Butter 🧈 Board #butter #butterboard #butterboards #chef #fyp #cheflife #foryou #foryourpage #yummy #yum #friends #love ♬ original sound – Chef Chaz

@mamainthekitchen My take on the Butter Board Trend 😋 IB@Justine Doiron #butterboard #butterandbread #appetizer #foodtiktok #foodie #buttery #butterboards ♬ Aesthetic – Tollan Kim

And this New Yorker put her own twist on it, appropriately switching out the butter for cream cheese and serving it with toasted bagel bites…

@erekasfood This Everything But The Bagel Board is my interpretation of the latest viral #foodtrend …the #B#ButterBoard It’s a great dish to serve for breakfast or brunch! #v#viralfoodb#breakfastboardb#brunchboardb#breakfastideasb#brunchideas ♬ original sound – Ereka Vetrini

And this Aussie creator who has created a series ‘no butter’ butter boards…

@stephcooksstuff PIZZA BOARD Part 4 of 5 no butter boards #butterboard #stephcooksstuff #pizza #snacks #CapCut ♬ Run Boy Run – Woodkid

Honestly, you could just create a butter board with Nutella and no one could stop you.