How often do you wash your jeans?

While most clothing should be washed after a few wears, jeans are a different story… and for that we could somewhat blame Levi Strauss CEO Charles Bergh.

In 2014, the denim boss had been quoted as saying that jeans shouldn’t be washed at all.

But, during a chat with CNBC last month, he’s said he didn’t say that.

“I never said don’t wash your jeans,” he clarified.

“True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do.”

OK, so he doesn’t use a washing machine. We can accept that. Sure.

It’s how he does clean them that’s got us thinking… yeah nah.

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