After 50 years, iconic dessert company Sara Lee has announced it’s going into voluntary administration and the news has truly rocked us.

The Australian company that has been blessing our tastebuds with its iconic apple pies, cheesecakes and ice cream since 1971, announced the sad news yesterday.

Stopping short of putting their cheesecakes out to commemorate Sara Lee, Clairsy & Lisa opened the phones and asked you what your favourite dessert is:

Hit PLAY to listen in…

“We are immediately commencing a process to sell or restructure the business and continue its long history of manufacturing in Australia,” the FTI consulting senior manager Vaughan Strawbridge said.

The news comes as a shock after their most recent Instagram post from 2 days ago shared they have just released a new Hokey Pokey flavour of ice cream.

Aussies reacted to the news on Twitter yesterday, with some calling it the ‘darkest day in Australian history’.

Seeing the public devastation from the news, we’re hoping that a miracle can happen to save the brand.